Deal Overview
Will "THIS & THAT" extend the group's Billboard 200 streak and claim their ninth career No. 1 album?
Stray Kids' tenth mini-album, "THIS & THAT," officially dropped today (August 7) at 1 p.m. Korean time — their first release of 2026, arriving roughly nine months after "SKZ IT TAPE 'DO IT.'" What listeners and fans are watching for is whether the group can extend its Billboard 200 streak to a ninth consecutive No. 1.
Looking Back at the Last Cycle's Performance
In November 2025, "DO IT" opened with 295,000 equivalent album units — 286,000 of which came from traditional sales — not only securing the group's eighth straight No. 1 but also knocking Taylor Swift's "The Life of a Showgirl" off the top spot in what was expected to be its reigning week.
This Week's Competitive Landscape: A Notable Gap
Scanning this week's release slate, no major Western album with enough weight to seriously threaten the Billboard 200 crown has surfaced. That means external competitive pressure is relatively limited this time around — but the key factor remains: whether the overall fan support and pre-order momentum can reach the levels of previous album cycles. That factor has nothing to do with how many rivals are on the chart, and is worth tracking separately through physical album pre-order data
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This article provides pop culture commentary and music industry chart analysis. This page DOES NOT contain prediction markets, financial trading contracts, or gambling activities. All data reflects public music sales analytics.
