Deal Overview
On June 21, 2026, Moschino named Loris Messina and Simone Rizzo as co-creative directors — just two days after their predecessor's exit, making it one of fashion's fastest transitions in recent memory. The duo, former co-founders of Milan label Sunnei, will present their debut collection during Milan Fashion Week on September 25.
Historical Reference: A Track Record of Unconventional Presentations
At Sunnei, Messina and Rizzo repeatedly broke from traditional runway formats. Their spring 2023 show featured twin models performing "quick changes"; fall 2023 saw models crowd-surfing through the audience; spring 2024 handed guests scorecards to rate each look, turning criticism itself into performance. Their September 2025 farewell show pushed this further: rather than presenting clothes, the pair staged a mock auction with Christie's, selling off two crates — one containing the Sunnei brand (final bid: 112 million "fashion dollars"), the other revealing the designers themselves (95 million). Hours later, their departure was announced. This pattern of using unconventional formats to narrate brand and personal identity is a consistent thread across multiple seasons, making it a key reference point for their Moschino debut. Notably, Moschino was founded by Franco Moschino on a foundation of satire and irreverence — outlets including DSCENE and Runway Live have noted this aligns closely with the pair's sensibility.
Limitations
No official details or industry leaks about the debut's format currently exist. Moschino is also a 41-year-old commercial house, unlike the independent Sunnei — whether the same experimental latitude will apply under new ownership remains uncertain.
