Avengers: Doomsday is scheduled to be released on December 18, 2026. With only five months remaining until its release, the film will initiate presales on July 20, and it is highly likely that its first trailer will be released at SDCC on July 25.
Integrated Marketing Campaign
While launching presales five months in advance is an absolute rarity in the film industry, it has recently emerged as a new strategy for top-tier, high-profile IP films possessing "absolute confidence."
For instance, Christopher Nolan's The Odyssey previously opened its advanced presales an entire year ahead of schedule and sold out rapidly, securing a commanding lead in sales volume, buzz, and screen allocation advantages well before the film's release. Avengers 5 is employing a similar strategy, with one of the core reasons being to counter the competition within the same release window—Warner Bros.' massive blockbuster Dune: Part III, which is also releasing in December, has already locked in the majority of IMAX screens in advance. Facing a competitor that is also a top-tier IP like Dune, Avengers 5 must preemptively strike to demonstrate stronger commercial value to theaters and capture earlier marketing traffic before theater schedules are finalized.
As a top-tier global promotional event for films, games, and pop culture, SDCC wields massive social media influence, generating online traffic that exceeds billions or even tens of billions of views globally. Releasing a first trailer at SDCC has always been a Marvel tradition. Two years ago, at the very same venue, Robert Downey Jr. unmasked himself to announce his role as Doctor Doom—the massive traffic and shocking impact on fans remain vivid in everyone's memory. Furthermore, competitor DC Studios is also rumored to potentially release updates on Superman or other new projects during the convention.
While the SDCC craze has yet to fade, another major Marvel IP, Spider-Man: Brand New Day, will be released on July 31, catching and extending the continuous buzz ignited by Avengers 5.
Quantitative Data Metrics
Over the next half-month, assessing the IP value of Avengers 5 only requires looking at a few key numbers.First is the 24-hour global view count of the first trailer. In cinema history to date, the champion for 24-hour trailer views is Deadpool & Wolverine with 365 million views, while within the Avengers franchise, Avengers: Endgamepeaked at 289 million views, ranking second in film history. Whether Avengers 5 can break its own record, or even the all-time cinematic record, is highly anticipated.
Second is the first-day and first-week presale box office after tickets go on sale, as well as the speed at which showtimes sell out. The first batch of tickets to open is typically for premium, higher-priced special format theaters, and the buyers committing to these countdown purchases are the core, die-hard fans with the highest loyalty and willingness to pay. Their ticket-purchasing speed is the most critical metric to test whether this IP still holds dominant, crowd-pulling power after a seven-year hiatus. However, because advanced presales only involve limited theater chains and regions, they cannot fully represent the ultimate intent of the general moviegoing public, and the sustainability of its long-tail effect five months from now remains to be seen.
As the fastest and most explicit quantitative metric we can observe—the 24-hour global view count—which range do you think the views for Avengers 5 will ultimately fall into?
